Affiliate Partners

We invite publishers, streamers, affiliates and marketing partners to join our affiliate programme and promote Toptally in the United Kingdom. We work with partners of all sizes and focus on straightforward, commercially sensible partnerships that deliver reliable reporting, clear payments and ongoing support. If you drive traffic and refer real players, we’ll work with you to build a lasting relationship.

About the programme

The affiliate programme is designed to reward sustained player referrals and long-term partnerships. We welcome partners who specialise in casino and sports audiences and provide a compliant, UK-focused proposition. Our objective is to make it simple to promote Toptally while ensuring all activity meets regulatory and brand standards.

Partnership benefits

Partners receive practical benefits tailored for UK traffic: a dedicated account manager, regular performance reviews, creative assets localised for GBP audiences and access to tracking links. We support multiple campaign formats so you can choose placements that work best for your channels, whether that is streaming overlays, site banners or email campaigns.

Commission structure

We offer flexible commercial models to suit different partner goals. Options include revenue share, CPA and hybrid arrangements. Commission brackets and qualifying criteria are negotiable and reviewed based on performance, traffic quality and compliance with our terms. Detailed commercial proposals are provided on request so partners can choose the structure that best matches their audience and traffic patterns.

Payments and billing

Payments are processed on a regular schedule and can be arranged via common payout methods. Commission statements are provided with each payout and we maintain transparent invoicing. Payment timing, minimum thresholds and verification steps are agreed during onboarding and are outlined clearly in your partner agreement.

Tracking and reporting

We provide a partner dashboard that delivers campaign-level metrics including clicks, registrations, depositing players and revenue. Reporting is accessible at all times and we work openly on attribution queries or discrepancies. If you need detailed logs for reconciliation we will assist promptly so both parties have a clear view of performance.

Marketing tools and support

Partners get access to a library of creatives, landing pages optimised for UK players, tracking links and campaign performance suggestions. We also offer guidance on compliant messaging and best practice for responsible gambling communications. Your account manager will support setup, tracking issues and creative testing to improve conversion rates over time.

Long-term cooperation

We prioritise partnerships that evolve. Regular check-ins, quarterly performance reviews and campaign optimisation sessions help keep activity aligned and profitable. We expect partners to follow compliance and marketing rules, and in return we offer predictable reporting, responsive support and opportunities for commercial review as volumes grow.